Digital marketing is the way businesses use the internet and digital platforms to introduce their products, services, or brands to potential customers. It can include activities such as improving a website for search engines, sharing content on social media, running online ads, and communicating with customers through email.

One of the main advantages of digital marketing is that businesses can reach people based on their interests, needs, and online behaviour. It also makes it easier to understand how people respond to different marketing activities by tracking website visits, engagement, leads, and other useful data.

Businesses can use different approaches, including SEO, SEM, SMM, content marketing, and email marketing, depending on their goals and audience. When these methods are planned properly, digital marketing can help a business build awareness, connect with potential customers, and develop a stronger presence in the online space.